How to use guest posting as an effective link building strategy?

How to use guest posting as an effective link building strategy?
Publication date:
It takes approx. 5 minutes to read this article

Guest posting, or getting your posts featured on other blogs and publications, can be an effective link building strategy if you know how to use it correctly. There are many reasons why people link out to other sites; some of them are legitimate, while others may not be. By making sure your guest posting efforts are valuable to both the site you’re guest posting on and the audience you’re trying to reach, you can make sure your efforts don’t turn into penalties down the road.

The popularity of the blogosphere

In recent years, the blogosphere has exploded in popularity. This is due in large part to the rise of social media platforms like Twitter and Facebook, which have made it easier than ever for people to share content. We like to write blogs because they help us connect with other like-minded individuals, share our knowledge and experiences, and build our online presence.

But what does this mean for businesses? Well, if you’re looking to build links and improve your SEO, guest posting is a great strategy. By guest posting on popular blogs, you can get your brand in front of a large audience and earn some high-quality backlinks.

What is guest posting?

Guest posting is when you write a blog post for another person’s blog. It helps increase your online presence, and can drive traffic back to your site. Guest blogging also increases your reach because it boosts the number of incoming links pointing to your site from other websites, which in turn helps with visibility efforts and can result in increased rankings on Google search engine results pages. 

You might have even noticed guest bloggers are becoming more popular nowadays. Some bloggers who have become successful use guest blogging for the purpose of building their personal brand and customer base by consistently publishing posts on other people’s blogs.


Step 1: Research

The first step is to do your research and find quality websites that are relevant to your niche and have a good amount of traffic. Then reach out to the website owners and tell them about your blog post idea. Be sure to offer something in return, like cross-linking or doing a joint venture together on some other project. If you can’t find any appropriate websites, create one yourself! It’s not always easy but it will be worth it in the end if you want to increase traffic and grow your social media following.

Step 2: Outreach

After you’ve written a great guest post, the next step is to reach out to bloggers and website owners in your niche who might be interested in publishing your content. This part of the process can be time-consuming, but it’s worth it to build quality links. Keep in mind that not all websites will be a good fit for your guest post, so be selective and only pitch those that are relevant to your niche.

Step 3: Create the article

If you want to guest post on another site, make sure the content is original and not published anywhere else. This is important for two reasons: first, you don’t want to get penalized by Google for duplicate content. Second, you want the site owner to know that you’re providing them with quality, unique content. Third, if the blog’s readers can tell that your work is fresh and original then they’ll be more likely to share it through social media or in forums. 

Step 4: Write content with links throughout

If you want to build links through guest posting, make sure that your content is SEO-friendly. This means using the right keywords, linking to other relevant articles on your website, and generally writing quality content that will interest your readers. The location of the link or anchor text is of great importance. Links in the body of a post are more powerful than those at the end. Links placed in headings have even more power because they are higher up on the page. The rule of thumb for anchor text is to use no more than two percent keyword density – this can be done by inserting one word with a high search volume into every 100 words written.

Step 5: Promote it and repeat!

You’ve published a great guest post and added a valuable link to your site…now what? In order for guest posting to be an effective link building strategy, you need to promote your post. Share it on social media, email your list, and reach out to any influencers who might be interested in sharing it with their audience. If you can get your post in front of as many people as possible, you’ll be more likely to build some quality links.

There are many agencies using guest blogging as a strategy. A good idea is to reach out to a few different ones and get a feel for their work, skills, and rates before settling on one. Once you find the right partner, it’s time to start crafting content that will get people talking and sharing! SEO in Scotland, for example, also deals with creative writing and marketing. What more do you need?

Wrapping up

Guest posting is a great way to build links to your website, but it’s important to do it right. Make sure you’re guest posting on high-quality websites that are relevant to your industry, and that your post adds value to the website. If you can do those things, you’ll be well on your way to building strong links that will help improve your SEO.
It allows you to build relationships with other bloggers and websites in your industry, which can lead to high-quality backlinks. Just be sure to do your research and only guest post on reputable sites. If you need help getting started, contact a Glasgow SEO company.


Add comment

Your email address will not be published. Required fields are marked *


19 − 2 =