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When optimizing your website, it’s important to stay organized and have a checklist of things you should be doing. It can get very confusing when you’re trying to figure out what you should do next to improve your rankings, so having some sort of checklist can help guide you in the right direction. Here’s the on-page optimization checklist to help make sure that you optimize your pages properly and effectively.

First the foundations, then promotion

On-page optimization is the process of making your website as search engine friendly as possible. By optimizing your website, you can improve your chances of ranking higher in the search results. Additionally, on-page optimization can help improve your click-through rate and organic traffic. And if you’re already driving traffic, you need to ensure that you get the maximum amount of positive experience from using your website. 

Moreover, on-page optimization tries to ensure that the page is properly read by search engine robots, which in turn create a ranking that is used by web users. This is very important because only 25% of internet users visit the second and further pages of searches. Each respected Limerick SEO company will start with an audit of the website, and then just on-site elements.

Make a “to do” list and do it!

When it comes to on-page optimization, there are a lot of factors to consider. This can be overwhelming, especially if you’re new to SEO. That’s why I’ve put together this handy checklist. By following these steps, you can be sure that your pages are optimized for the search engines – and that means higher rankings and more traffic.

This list will help you create an audit. It does not solve the problems, but evaluates the advantages and disadvantages of your website, creates instructions to improve it. Remember that what works on one page does not have to pass the exam for you. That is why it is so important that the audit is carried out by an expert from SEO agency Dublin who will adapt the optimization process to your needs.

Step 1: URL address

Your URL is one of the first things Google looks at when determining your ranking. Make sure your URL is short, keyword rich, and easy to read. Including your target keyword in your address will help you rank higher in search results. Avoid numbers, capital letters, spaces, special characters, and accents.

Step 2: Title Tag

Your title tag is one of the most important on-page elements. It tells search engines what your page is about, and it appears in the top few lines of the search engine results pages. In that case use keywords that are relevant to your content, keep it under 70 characters if you want to be able to rank for long tail keywords. 

Step 3: Meta description

One of the most important on-page optimization factors is your meta descriptions. This is the short description that appears under your title in the search engine results pages (SERPs). Your meta descriptions need to be clear, concise, and persuasive enough to convince searchers to click through to your website. Provide at least 155 characters. Be informative and include relevant keywords and a good call to action.

Step 4: Tag H1

An H1 tag is the HTML code that indicates the main headline of a web page. The tag is usually placed between the opening and closing tags at the top of the page. Fill out all the important information about your company on the homepage including company name, address, phone number, e-mail address, and social media links, use relevant keywords, and give each page its own unique title.

Step 5: Headers 

They help search engines understand the structure of your content and give visitors an easy way to navigate your site. Headers should be clear, concise, and descriptive. Try to keep your header text to less than 50 characters, as this will increase readability on mobile devices.

Step 6: Images and videos 

Images and videos are an important part of on-page optimization. They help break up text, make your content more engaging, and can even help improve your visibility. Place the image or video as close to the relevant text as possible, add captions or alt tags (if needed) to the image or video, and descriptive file names to images and videos (make sure you also use ALT Tag). Keep the image quality high, but to have no problem with loading speed you can compress the files.

Step 7: Navigational links

Your website’s navigation is one of the most important elements when it comes to on-page optimization. Navigational links help search engines understand what your website is about and how it’s structured. They also help users find their way around your site. 

Adding navigational links will increase user engagement, and allow people to browse content that is more relevant to them. The best way to do this is by adding ‘next’ or ‘previous’ buttons at the bottom of posts. You can also add navigational menus on either side of your site or in a dropdown menu above the content.

Step 8: Content

You’ve likely heard it said that content is king. And that’s true! Creating high-quality, valuable content is one of the most important things you can do to improve your website’s SEO. It’s also a great way to build a relationship with your audience. Create blog posts and articles on topics they are searching for and will find useful. The more time you spend listening to them, the better your understanding will be about what they want and need from you in order to provide them with information that benefits them and helps solve their problems or answer their questions.

Wrapping up

By following the steps on this checklist, you can be sure that your website is as optimized as possible to help you rank higher in search engine results pages. However, don’t forget that off-page optimization is also important for SEO. In addition to using the tips on this checklist, make sure to create high-quality content, build links, and do everything you can to create a strong online presence for your website.

Main photo: Rumman Amin/unsplash.com

Lilliana Ross

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